ADVERTISE WITH
RICH BROADCASTING
ADVERTISE WITH RICH BROADCASTING
Advertising campaigns don’t fail when you choose the wrong medium. Ad campaigns fail when you choose the wrong message. “The only thing that works in advertising is what you say and how many times you say it.” Radio ads can be extremely powerful! But sometimes radio ads sound far too much like well, like radio ads! Your message needs to connect with your customers and always answer the question, “Why?” Why should your potential customer buy your product? When you put the Right product at the Right price on the Right radio station with the Right reach and frequency AND a compelling message, you will have success using Radio!
WHY ADVERTISE?
1
Advertising increases the likelihood that more potential customers will know who you are when they are ready to buy.
Consumers nearly always buy from a business that they are already familiar with. The key is finding the right medium for your business/product and budget.
2
Being known before you are needed is key.
How do you get your fair share of consumer spending? Research shows that for most business types, about 80% of consumers already know of a good option when a need arises. Adversely, if you’re not a business that comes to mind, your odds of being considered for most categories is less than 1% for a consumer searching in directories or online.
3
Advertising helps defend your revenue from competitors.
Defensive marketing refers to the actions a brand takes, especially a market leader, to protect its market share, profitability, product positioning, and mind share against an emerging competitor.
4
Advertising encourages repeat customers.
Repeat customers are of more value to your business than new customers. Studies show that almost 80% of your future profits are likely to come from 20% of your repeat customers.
5
Advertising improves employee morale.
When the morale improves in the employee workplace, it makes it easier to hire the best people to improve your business.
2
Being known before you are needed is key.
How do you get your fair share of consumer spending? Research shows that for most business types, about 80% of consumers already know of a good option when a need arises. Adversely, if you’re not a business that comes to mind, your odds of being considered for most categories is less than 1% for a consumer searching in directories or online.
3
Advertising helps defend your revenue from competitors.
Defensive marketing refers to the actions a brand takes, especially a market leader, to protect its market share, profitability, product positioning, and mind share against an emerging competitor.
4
Advertising encourages repeat customers.
Repeat customers are of more value to your business than new customers. Studies show that almost 80% of your future profits are likely to come from 20% of your repeat customers.
5
Advertising improves employee morale.
When the morale improves in the employee workplace, it makes it easier to hire the best people to improve your business.
1
Advertising increases the likelihood that more potential customers will know who you are when they are ready to buy.
Consumers nearly always buy from a business that they are already familiar with. The key is finding the right medium for your business/product and budget.
2
Being known before you are needed is key.
How do you get your fair share of consumer spending? Research shows that for most business types, about 80% of consumers already know of a good option when a need arises. Adversely, if you’re not a business that comes to mind, your odds of being considered for most categories is less than 1% for a consumer searching in directories or online.
3
Advertising helps defend your revenue from competitors.
Defensive marketing refers to the actions a brand takes, especially a market leader, to protect its market share, profitability, product positioning, and mind share against an emerging competitor.
4
Advertising encourages repeat customers.
Repeat customers are of more value to your business than new customers. Studies show that almost 80% of your future profits are likely to come from 20% of your repeat customers.
5
Advertising improves employee morale.
When the morale improves in the employee workplace, it makes it easier to hire the best people to improve your business.
WHY RADIO?
Radio is known for its great storytelling, emotional connection and is the #1 trusted medium for information and entertainment, whenever and wherever the listener wants and needs it.
According to a 2020 iHeartMedia survey, radio is the #1 trusted medium in the U.S., with 75% of respondents saying they trust radio for the information and entertainment it delivers.
Radio serves many purposes to help businesses grow. Whether the goal is to drive awareness, traffic or sales, radio matters to any brand’s media plan because quite simply, radio works.
Over the years, Rich Broadcasting has worked with 100s of categories of businesses. While every category and business within is unique, one thing remains consistent across the board, radio works to drive business and brand growth.
With radio dominating weekly reach, per Nielsen, and commanding the highest share of trust in advertising in communities across the U.S., as Inside Radio reports, radio can help deliver engaged consumers to a brand’s doorstep.
Rich Broadcasting’s ability to target audiences, tell engaging stories, and connect and drive commerce sets it apart from other media channels in its ability to drive business and brand growth in many categories of business.
WHY RADIO?
Radio is known for its great storytelling, emotional connection and is the #1 trusted medium for information and entertainment, whenever and wherever the listener wants and needs it.
According to a 2020 iHeartMedia survey, radio is the #1 trusted medium in the U.S., with 75% of respondents saying they trust radio for the information and entertainment it delivers.
Radio serves many purposes to help businesses grow. Whether the goal is to drive awareness, traffic or sales, radio matters to any brand’s media plan because quite simply, radio works.
Over the years, Rich Broadcasting has worked with 100s of categories of businesses. While every category and business within is unique, one thing remains consistent across the board, radio works to drive business and brand growth.
With radio dominating weekly reach, per Nielsen, and commanding the highest share of trust in advertising in communities across the U.S., as Inside Radio reports, radio can help deliver engaged consumers to a brand’s doorstep.
Rich Broadcasting’s ability to target audiences, tell engaging stories, and connect and drive commerce sets it apart from other media channels in its ability to drive business and brand growth in many categories of business.
WHY RADIO?
Radio is known for its great storytelling, emotional connection and is the #1 trusted medium for information and entertainment, whenever and wherever the listener wants and needs it.
According to a 2020 iHeartMedia survey, radio is the #1 trusted medium in the U.S., with 75% of respondents saying they trust radio for the information and entertainment it delivers.
Radio serves many purposes to help businesses grow. Whether the goal is to drive awareness, traffic or sales, radio matters to any brand’s media plan because quite simply, radio works.
Over the years, Rich Broadcasting has worked with 100s of categories of businesses. While every category and business within is unique, one thing remains consistent across the board, radio works to drive business and brand growth.
With radio dominating weekly reach, per Nielsen, and commanding the highest share of trust in advertising in communities across the U.S., as Inside Radio reports, radio can help deliver engaged consumers to a brand’s doorstep.
Rich Broadcasting’s ability to target audiences, tell engaging stories, and connect and drive commerce sets it apart from other media channels in its ability to drive business and brand growth in many categories of business.
Weekly Reach (% of Population)
Radio is a top reach medium for all adults
One of the highest among traditional media
When an advertiser is looking to generate ROI- Radio Matters
When disaster strikes – Radio Matters
When it comes to serving the community – Radio Matters
Source: Nielsen The Total Audience Report – June 2021 (users among population)
Radio has a solid position in the time spent with electronic devices among all adults. Radio captures 12% of content hours.
Over 100 hours of content each week across radio, TV, online and mobile by average U.S. adults
Source: Nielsen Total Audience Report – June 2021 (users among population 18+)
Weekly Hours Spent with Media
AM / FM Radio
12.0 HOURS
App / Web on Smartphone
20.3 HOURS
TV-Connected Device
12.6 HOURS
Live+ Time-shifted TV
32.7 HOURS
Internet on PC
7.8 HOURS
App / Web on Tablet
11.4 HOURS
WHY DIGITAL?
Display
Static or animated banner ads in various sizes are shown to people on computers, tablets and mobiles.
Video
Video commercials played before, during or after content are shown to people on computers, tablets and mobiles.
OTT/CTV
Video commercials played before, during or after long form content on televisions or internet-streaming devices.
WHY DIGITAL?
Display
Static or animated banner ads in various sizes are shown to people on computers, tablets and mobiles.
Video
Video commercials played before, during or after content are shown to people on computers, tablets and mobiles.
OTT/CTV
Video commercials played before, during or after long form content on televisions or internet-streaming devices.
TARGETING
It’s more important to be a relevant advertiser to few people, than an irrelevant advertiser to everyone. Focus your efforts. “Everyone” does not need or want your product.
MESSAGING
Does your message connect with consumers? Focus your message on them, not you. Always answer WHY – why would a consumer buy your product?
FREQUENCY
It’s imperative you choose a media that delivers affordable message frequency. Repetition is how we learn.
REACH
Reach is the total number of potential customers available in each media choice. The goal is to find the media that can reach the largest number of your potential customers.
AWARD WINNING PRODUCTION
Our radio DJ’s have consistently won awards for their production for our customers. Among these awards include Star Garnet awards, Opal awards, Diamond awards, and more. When you work with Rich Broadcasting you can be sure that our team works hard to produce award winning quality production for your company.
SOME OF OUR FAVORITE PRODUCTION
Town & Country Gardens
Dr. Slaughter’s
Dan’s Collision Repair
“Scotty’s Drive in has served our local community for over 50 years! The secret ingredient in promoting our business has always been a great radio campaign. That’s why we have partnered up with Rich broadcasting! For over 6 years Rich Broadcasting has been our ideal local vehicle to promote all our services and campaigns. The response to our advertising with Rich Broadcasting Radio has established a loyal cliental that no other means could possibly achieved. Spend your hard earned dollars wisely and simplify your advertising by partnering with a professional team that cares about growing your business like you do by partnering with Rich Broadcasting Radio!”
Scott Lynch
Owner - Scotty’s Drive In
“Awesome company! Working with them has been a very positive experience!”
Kaleb Phelps
Owner - Turfco Lawn Care Services
“EXCELLENT customer service. Sandie is incredible to work with! LOVED our experience with them, will advertise with them again!”
