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Longtime Radio Veteran DeLyn Hendricks Joins Rich Broadcasting As East Idaho Market Manager

Longtime Radio Veteran DeLyn Hendricks Joins Rich Broadcasting As East Idaho Market Manager

Rich Broadcasting today announced it has hired longtime East Idaho radio veteran DeLyn Hendricks as market manager of its eight‐station broadcast group. Ms. Hendricks will oversee and direct the operations of stations KID‐FM, KLLP‐FM, KPKY‐FM, KEGE‐FM, KID‐AM, KWIK‐AM, KCHQ‐FM, and KRID‐CP.

Company President & CEO Richard Mecham sees the addition of Ms. Hendricks as the fulfillment of an ongoing Rich Broadcasting promise to provide East Idaho residents with the best
coverage possible and the best programming available.

“We are fully committed,” he said, “to broadcast localism and excellence, quality programming, and unmatched coverage in our market. And with the addition of DeLyn’s expertise and professionalism to our eight‐station portfolio and experienced management team, we couldn’t be more excited about the future of Rich Broadcasting and the quality products we will provide for our listeners and clients.”

Ms. Hendricks brings with her an impressive and comprehensive background in radio, most recently serving as VP/operations for Riverbend Communications. Her radio career spans more than two decades and includes a distinguished track record of success and extensive experience in management, programming, sales, and operations.

“The eight stations in our Rich Broadcasting group,” she said, “coupled with our active plan for continued growth, gives us a tremendous opportunity to provide our clients and listeners with a broad spectrum of high‐quality products and services. And, with our promise of strong commitment to serving our communities, we are deeply pleased to partner with them to help make the quality of life a little better for our friends and neighbors.”

About Rich Broadcasting
Rich Broadcasting, LLC (www.richbroadcasting.com) is a newly formed broadcast group specializing in small‐market radio and led by Richard Mecham, a 30‐year veteran of the radio business.  Prior to founding Rich Broadcasting, he most recently managed Bonneville International’s flagship Salt Lake City stations KSL Television and KSL Newsradio, winner of multiple NAB Crystal Radio Awards. Rich Broadcasting’s strategic plan and business model, capitalizing on Mr. Mecham’s longtime track record of success and demonstrated experience, focus on continued growth as they position the company to become one of the preeminent small‐market radio operators in the Rocky Mountain region.

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