Be Known Before You're Needed

Timely. Targeted. Effective.

Our Mission

Rich Broadcasting is a growing radio broadcast media company that has a passion for outstanding radio and digital content. We hire and retain the absolute best talent who can deliver a unique outlook and innovative ideas, while building strong relationships in our communities.

“With radio reaching over 93% of virtually every segment of the population and with 245 million Americans spending almost 3 hours a day listening, radio is here to stay.”

Our Vision

Rich Broadcasting’s vision is to be smaller, faster, bolder, and work as a team in both traditional radio and modern media. We focus on our relationships with team members, clients, and partners. The Rich Broadcasting team is focused on innovation, efficiency, and entertainment.

Our Values

Rich Broadcasting is a radio family focused on our local autonomy and connection to the community to deliver the most compelling live and local content. We are known for our outstanding dedication to the communities we serve.

Rich Broadcasting radio stations can be heard in Southeast Idaho. From Idaho Falls to Pocatello to Rexburg, and everywhere in between.

Our Stations

KID Newsradio

The newstalk leader for East Idaho. The home of Jimmy Faila, Sean Hannity, Glenn Beck, and Stephanie Lucas. Listen at 106.3FM, 92.1FM, and 590AM


The Wolf

Country’s Best with Don Jarrett in the morning and Shawn Parr in the afternoons! Listen at 96.1FM and 102.1FM


Star 98

Johnjay & Rich in the morning and The Best Mix all day! Listen at 98.1FM and 98.5FM


The Pick

More Classic Rock than should be legal and our very own Shaggy! Listen at 94.9FM and 104.5FM